Apple Watch

BI Intelligence
Apple's trusted, high-end brand will give the smartwatch category immediate clout and help drive much more interest among consumers, particularly those attracted to luxury goods. And the pricing, materials, and design on certain models will make the Apple Watch the first smartwatch to compete in the luxury-wristwatch category.
In this report on the smartwatch market and the luxury wristwatch market, BI Intelligence takes a closer look at the opportunity for Apple's wearable device, how it might impact the market for luxury watches, and forecasts shipments for both Apple Watch and the broader luxury watch market over the next five years. We also examine the pricing and design strategy behind Apple Watch, the new retail distribution opportunities with this device, and the wider opportunity among tech-savvy consumers.

Here are some key points from the report:

But the $7.26 million price tag still can't touch the price of the most expensive regular watch ever sold: the Patek Philippe Henry Graves Supercomplication, a vintage pocket watch that sold at auction for $24 million last year.
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Apple Watch will compete not only with other smartwatches but in the traditional luxury-wristwatch category as well. We forecast 15 million Apple Watch shipments in 2015, and compound average growth of 24% per year through 2020.

By 2020, Apple Watch shipments will be equivalent to about two-fifths of the luxury-watch market. Assuming a lower-bound price of $350 for the luxury-watch category, and including Apple Watch in that category, traditional wristwatches would account for ~60% of total shipments in 2020, while Apple Watch would account for ~40%.

In full, the report:

Reviews proprietary consumer survey results that give insight into what consumers are looking for when choosing a smartwatch.

Interested in getting the full report? Here are two ways to access it:

The introduction of the Apple Watch will mark Apple's first opportunity to distribute a product through apparel and jewelry retailers, including department stores. Retail consumers will take to Apple Watch as a symbol of status and as a fashion-forward accessory, much like a traditional luxury wristwatch.

The model is a variation on Patek Phillipe's 5016 model, except that it's made with a stainless-steel casing.
The handsome watch has a blue face and a few other interesting features, including a tourbillon that stabilizes the watch against the forces of gravity, a minute repeater that will chime the time on demand and a calendar that takes leap years into account.

Here are some key points from the report:

Reviews proprietary consumer survey results that give insight into what consumers are looking for when choosing a smartwatch.

Interested in getting the full report? Here are two ways to access it:

And for those who want to purchase the remaining six, it's not enough to have $2.5 million in the bank. Lucky customers must also be interviewed by Thierry Stern, the chairman of the watchmaking brand.
"I would like to chat with the client and make sure he's a watch lover and make sure he's going to enjoy the watch for many years," Stern told CNBC.

It's the most expensive wristwatch ever sold in the public eye, according to Stephen Pulvirent at Bloomberg.
The estimate for the watch going into the auction was $698,000-$898,000, which the final price exceeded by nearly a factor of 10.

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